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Golf Coaches and Academies
Maximize your opportunity with every new student
Improving as a golfer means modifying motor patterns and wholistically coaching every facet of the game. This generally takes months if not years. Sadly, most students must be convinced to take this route. To get their commitment and hold it takes refined selling skills. Golf coaches who learn them will prosper and enjoy their work to a degree that surprises them. Learning to sell means learning how much value and satisfaction a golfer derives from true improvement.
Align All Three
Coaching. Selling. Programming.
Fundamental to golf instruction success is a core of committed students who improve steadily over an extended period. They enter your lesson book through your “gateway” program, the New Student Assessment. You sell them on the training process and you may need to repeat that sales message over time. Meanwhile you have a large menu of clinics, schools, demo days, drop-in sessions and learning opportunities for couples, beginners, juniors and women.
Find out how to make these offerings coexist with your message about long-term coaching, in order that the players in a position to commit can find their way to long-term training without getting confused by the menu.
You Were Prepared. You Were On Point. You Were Relentlessly Engaged. You Involved The Group. You Encourage Questions. You Embraced Tough Questions. You Answered All Questions. You Entertained. You Taught. John Wooden Said “If The Student Does Not Learn, You Have Not Taught”. Great Job,
Jim McLeanLegendary Coach 
Andy’s ability to look at pricing, programming and pre-booking in a coordinated way has helped me make this past year my best revenue year of my career. I now have a clear pathway for taking a new student on a comprehensive coaching journey.
Cheryl AndersonGolf Digest Top 50 Best Teachers In America 
In a word, Andy is FANTASTIC! His energy, his passion, his coaching experience, his business experience, his sales experience, his willingness to share, his genuine concern for our success, his kindness, his accessibility all make him a remarkable addition to The Proponent Group.
I have told you on more than one occasion, that I feel very fortunate to be a part of The Golf Channel and get the opportunity to work with you and your staff. And now I have to say the same for Andy and The Proponent Group. You made a great choice to bring him onto the team as your successor.
Mark Polich PGA Professional I have told you on more than one occasion, that I feel very fortunate to be a part of The Golf Channel and get the opportunity to work with you and your staff. And now I have to say the same for Andy and The Proponent Group. You made a great choice to bring him onto the team as your successor.
After our conversation in November last year following the Summit in Dallas, we have created a game evaluation and lesson plans as you explained to me was necessary. We also follow the Sales process that you laid out to me on our call with the pre-framing phone call, etc…
The results have been dramatic and the effect on our bottom line is just unbelievable. January 2018 compared to January 2019, sales for lessons were up 172%. February was 224% up and March was 393% up. All I can say is, thanks again. This has been a game changer for us.
Martin Du ToitGolf Coach The results have been dramatic and the effect on our bottom line is just unbelievable. January 2018 compared to January 2019, sales for lessons were up 172%. February was 224% up and March was 393% up. All I can say is, thanks again. This has been a game changer for us.
IZG private lessons sales are up quite a bit from your help. We were up 60% in 2019 vs 2018 and I’m personally up 300% in 2020. That’s a good jump!!! Thanks for all your help!
Bobby ClampettLegendary Player & Coach 
There is nothing more valuable to a company than a well educated sales staff that can connect their customers' pain points with the company's solution. Andy has the best training program I have seen for creating excellence in a companies sales process
Joseph DiChiaraGolf Coach 
Wanted to let you know I had a bit of a breakthrough this week. I sold my first 25-lesson package and then two days later sold my second 25-lesson package! I owe you a beer! Speak soon, Andy, and thanks again.
Ian ClarkDirector of Instruction, World of Golf, London, UK 
More people need the training you offer! Golfers and Instructors alike need to get rid of the “I just need a lesson” mentality.
Darren FalkHead Professional/Teaching Professional, Holly Ridge Golf Club 
From taking Andy’s course, I tripled my monthly income without feeling like I was working more hours. I learned simple strategies to help me structure the process of assessing, improving, and renewing students to create long term success. Andy’s course should be required for all new coaches, and any coach looking to expand their business.
Granger BeatonDavid Impastato Golf Academy 
Unless you just want to give lessons for free it does not matter how good you are as a coach. Andy's ideas work. He will help you in your business. If you don't sell you will struggle. It is Andy's help that has made us profitable!
David OgrinPGA Tour Winner & Owner David Ogrin Golf Academy 
Andy Hilts did an outstanding job as a consultant and outside expert training and supporting our coaches at all of our academies. He has tremendous experience and passion to help his fellow golf professionals develop and excel. With Andy's help, we have transformed our business and taken things to the next level. Thanks, Andy!
Henry BruntonPGA of Canada Master Professional & GOLF Magazine Top 100 Teacher 
Spending time watching your presentation was the best thing I did at the PGA show for the last decade. The simple phrase “I need to see you on a consistent basis” made a huge impact on my business. Aligning goals with reality in the New Student Assessment was a game changer. It helped me change their mindset to long term coaching versus just a couple of lessons.
Jeff ButtsUniversity of Illinois GC, Director of Instruction 
There is no doubt that in the industry of golf, learning how to properly sell is the most undervalued and yet most important aspect of the business. In my opinion, Andy Hilts is the master of this. His ability to create systems and procedures that build recurring revenue within a facility is one that every golf instructor should learn. His return on investment is tenfold. I couldn't give him a higher recommendation. He's the best!
Kyle MorrisFounder, The Golf Room 
Andy brings a practical approach to designing programs that engage and optimize academy employees. Most importantly he understands the nuances and problems that many academies can incur as they enter growth periods of their business. Andy has experience in operations, efficiency, human resources, and many other skills that make working with him like adding a C level employee to your leadership team.
Paul FisherCEO, Modern Golf 
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